The Body Coach, otherwise known as Joe Wicks, has been sharing inspirational videos on Instagram since 2014. He began his career as a personal trainer before progressing to an online coach. Nowadays, he is one of the most well-known health figures in the UK. Joe Wicks designed the 90 day plan to save yo-yo dieters from unhealthy fad and restrictive diets. The 90 day plan is a three-month health and fitness plan which focuses on fresh scratch-cooked meals and high intensity, HIIT exercises. The plan was designed to encourage fat loss and help you get leaner, rather than thinner. Each month is broken into cycles, with three cycles in total. The first cycle focuses on shifting fat and easing your body back into exercise. The second cycle shapes your body and increases muscle mass by introducing weighted exercises. Cycle three aims to sustain the progress you’ve made and ensure you don’t fall off the wagon. Are you starting your Body Coach 90 day plan journey? Find out everything you need to know about The Body Coach 90 Day Plan right here!